So you’re on Instagram and you’re using it for marketing.
Let me give you a quick checklist so you get more leads OFF Instagram, and into YOUR funnel:
✅ Do you have a Landing page for your post?
One neat thing to do is “check” into your website.
See if you have a blog post that expands on your IG post.
Then tell people to go click the link in your bio.
This makes it easier for people to become leads as you are simply offering more information to consume over a place where YOU have control.
✅ Do you offer a lead magnet in your bio?
Your bio is another piece of “marketing real-estate” where you can lead visitors to the next step in the process.
They’ve already become aware of you and now are looking to seek more information.
In this stage they will look at your bio.
Remember the principle: At every stage of your funnel, remind yourself where your lead is at in their head.
Place yourself in their shoes.
✅ Do you RESPOND to fans?
This is HUGE.
Do it yourself or get someone to simply RESPOND to your fans.
Document how to do this.
Have a bit of a system to it.
Your goal is to get every fan to the NEXT step in the process.
The next step in the funnel.
Trust + Value.
Build a bit of trust: You already do this by INTERACTING.
Giving value (in the form of a principle) also builds TRUST because you gave great value on the spot.
Offer value; the next step in the process always has some VALUE for the lead. So make sure that the golden nugget you show them is actually something they want in the stage they’re at.
What stages? For example: 1) Awareness, 2) information seeking, 3) seeking to implement.
Those were some quick low hanging fruits.
✓ Landing Page URL for your posts
✓ Lead Magnet in your bio
✓ RESPOND & Interact with fans
Go get ’em Tribe Leader.