Avoid fraud with Influencers Shoutout rates on Instagram

Agencies are getting smarter about hiring influencers:

The days of influencers pricing their shouts based on their number of followers are shrinking.. (yikes)

More and more, agencies will take into account how much reach / impressions and real interaction influencers have of their audience.

Source: https://digiday.com/marketing/fake-follower-problem-leads-agencies-change-charge-influencers/

This gives a better idea of what their audience is like – just in case the influencer has purchased or grown their followers in in-authentic ways.

Influencers with strong relationships & engagement with their followers will NOT suffer.

Others who have large followings of mostly fake followers, will.

Things are getting interesting..