Agencies are getting smarter about hiring influencers:
The days of influencers pricing their shouts based on their number of followers are shrinking.. (yikes)
More and more, agencies will take into account how much reach / impressions and real interaction influencers have of their audience.
This gives a better idea of what their audience is like – just in case the influencer has purchased or grown their followers in in-authentic ways.
Influencers with strong relationships & engagement with their followers will NOT suffer.
Others who have large followings of mostly fake followers, will.
Things are getting interesting..